Digital transformation · Artificial intelligence
We automate your processes, build your business applications, bring AI into your tools, train your teams and deploy generative AI, for companies and public bodies, in Morocco and abroad. AI solutions delivered fast, built to last.
We build your digital transformation on the processes and data you already have.
We connect your tools to each other and add AI where your teams lose the most time. You keep control of every sensitive decision.
You can start with a single service. Together they cover the full path: understand, build, connect and automate.
Build
Your assistant cites its sources, and your team approves every visual and video before it goes live.
Connect and automate
We hand your repetitive tasks to AI, inside the tools you already use. Your team approves the sensitive cases.
Build
Your users approve the mockups. We deliver a tool connected to your systems, with AI built in.
Connect and automate
Your teams keep their tools. We add AI to them, with access controls and cost tracking.
Understand
Your teams learn to use AI without exposing your data. We write your AI usage policy with you.
Each situation matches one of our services. You can start with the one that costs you the most time.
Your teams retype PDFs, scans and WhatsApp messages into the ERP. We automate the extraction, then a person checks the result.
Explore the service AI automationYour teams look for the same information in three different tools. We connect your systems and add AI, without rebuilding everything.
Explore the service AI integrationYou track your cases in shared spreadsheets. We build your business tool, with AI designed in from the start.
Explore the service Custom softwareYour staff paste internal documents into public AI tools. We train them and set the rules with your leadership.
Explore the service AI trainingYou test a first version on your data at the prototype stage. We then move to rollout, with the tests and safeguards that a tool in daily use needs.
Startup speed, rigor in every number.
We split each project into short stages. You see a concrete result before you decide on the next one.
We work with current AI models and development tools to shorten the path from idea to first version.
We test each tool on your own files and measure its errors before handing it to your teams.
We document every delivery. Your teams know how the tool works and how to change it.
We set these tools up inside the systems you already use: email, documents, ERP. Your team keeps the final say on sensitive cases.
The agent reads the claim received by email, fills in the file, flags the missing document and prepares the task for the claims handler.
AI automationThe tool reads a letter, an email or a work order, picks out each useful detail and fills in the record in your system.
AI automationPublic sector, Resident letter
Dear Sir or Madam, I am requesting the renewal of my temporary permit to occupy public property with a kiosk on the market square in Temara. The current permit expires on 30 November. Please find attached the current permit and my proof of insurance. Yours faithfully.
Your customer asks where their order is. The assistant finds it in the ERP, reads its status and replies with an estimated delivery date.
AI integrationCustomer service, WhatsApp Business
Hello, where is my order? I placed it on Monday.
Hello! Your Monday order is ready. It leaves today with the carrier.
Estimated delivery on Thursday before 6 pm. I will send you the tracking link once the parcel ships.
Perfect, thank you.
Behind the scenes
Not seeing your sector? Tell us what you do and we will work out with you where AI can help.
Claims, pricing, fraud, regulatory reporting: AI tools designed by an actuary, from the data to the checks on results.
Move procedures online and handle citizen requests faster, in line with law 09-08.
Complaints, compliance and document analysis, with strict access rights and every action logged.
Automate admin work, connect the ERP to your other tools and track production on the shop floor.
Customer service, catalogs and sales forecasts, on the channels your customers already use, WhatsApp included.
You decide on the next step at the end of each one. You can stop after the assessment.
We identify with you the use cases worth pursuing, and those better left manual.
You receive
a costed roadmap.
We deliver a first version, tested on your real data and on a narrow scope.
You receive
a working tool and its first indicators.
We add tests, safeguards and human review, then deploy the tool in your environment.
You receive
a documented tool in service.
Your teams take over. We track quality, indicators and costs over time.
You receive
a monitoring dashboard and regular check-ins.
You can work with us in four ways. If none of them fits, we agree on another format with you.
A scope and a price set in advance, to find where AI can save you time.
A prototype, then the rollout, with a budget and deliverables set for each stage.
Maintenance, new features, and monitoring of model quality and usage costs.
Sessions at your premises or online, for an executive committee or a business team.
We work from assessment to rollout and adapt data hosting, documentation and staff training to your administration’s requirements.
A person on your team approves every sensitive decision, based on the file the AI has prepared.
We choose hosting with you, limit access to what is needed and apply law 09-08.
We set the indicators with you before the start, then track them at each stage.
We estimate the monthly model usage cost before any rollout.
We keep the AI model separate from the rest of the tool, so you can switch models without redoing your screens or connectors.
We document every assumption and technical choice so you can check them.
A data and risk expert specializing in artificial intelligence founded Itrilab in Rabat, with one habit: measure every risk and justify every assumption. We bring that discipline to every AI project. “Itri” means star in Amazigh, “tri” is French for sorting, the first step of every project, and “lab” is the workshop where we build your tools.
We choose each tool based on the quality you need, its cost and the sensitivity of your data.
With a short assessment. We list your processes, estimate the gain and the risk of each, then choose a first use case with you.
No. We start from your real data, even incomplete or written as free text. Making it reliable is part of the project.
We choose hosting with you based on how sensitive the data is: in Morocco, on your servers or in the cloud. We apply law 09-08, and the GDPR for your European customers, and help you prepare your filings with the CNDP, Morocco’s data protection authority.
OpenAI’s models, the ones behind ChatGPT, are among the options. We compare several, commercial and open, on your own cases. The choice depends on answer quality, cost and data sensitivity.
Yes. We can respond to tenders and consultations, alone or in a consortium, and work under a purchase order for an assessment, a training course or a prototype.
The assessment has a price set in advance. A project’s cost depends on its scope: we price it at the end of the assessment, together with the monthly model usage cost.
It depends on the scope: for a prototype, allow from a few days for a simple case to a few weeks. We set the exact timeline with you at the end of the assessment.
A person on your team approves sensitive decisions. We log every answer, pass uncertain cases to a human and measure errors before going live.
Contact
Describe your need in a few lines: the process involved and the tools you use today. For a public tender, include its reference. We reply by email or by phone.
Email us
contact@itrilab.comDigital transformation touches an organization’s processes, data, tools and the skills of its teams. In a Moroccan company or public administration, you often start by going paperless: you turn paper documents, PDFs and scans into usable data, then automate the tasks your teams retype by hand. Next comes the digitalization of exchanges with your customers or citizens, through a portal, a CRM or WhatsApp Business. Your teams also need to learn these tools, so training belongs in the project.
Artificial intelligence is useful for repetitive work based on text and documents: sorting emails, extracting data, drafting standard replies, searching a document base. AI automation, AI integration with your ERP, CRM or document management system, and generative AI cover these needs. With an assistant that cites its sources, your teams can check each answer. For sensitive data, an open model hosted in Morocco or on your servers avoids any transfer abroad. For decisions that commit your organization, a person stays in charge. AI adds little when data is missing or when a simple rule is enough, and we tell you so during the assessment, before you invest.
In Morocco, the Maroc Digital 2030 strategy makes artificial intelligence a priority for digitizing public and private services. Law 09-08 governs the processing of personal data, and the CNDP can require authorization before data is transferred abroad, for example to an AI model hosted outside the country. Itrilab, based in Rabat, builds these rules into the scoping of your digital transformation, whether you start with AI training for your teams, custom software or a generative AI assistant. We work in Morocco and abroad, with companies and public administrations.
